Toa Payo: PonteSud – News Desk
With its bright visuals, upbeat music and live quizzes, gamified learning platform Kahoot has long energised classrooms globally, keeping students on the edge of their seats as they race to answer teachers’ questions in the shortest time.
And as its use extends beyond education into corporate and event settings, the Norwegian company is deepening its footprint in the Asia-Pacific (Apac) with a Singapore office serving as a strategic hub.
The move comes at a time when Kahoot sees faster growth among enterprise users in South-east Asia, including Singapore, where the platform is used for corporate training, internal communication and audience interaction at large-scale events.
This shift is significant for the company’s business model, which allows educators and students free access to its most basic tier, while charging enterprise users anywhere from $160 a year for the entry-level plan to thousands of dollars for enterprise packages that include multi-user licences and advanced features like AI-assisted question generators.
The school segment is growing at a very healthy rate, but enterprise growth is faster in this region, Mr Ahteram Uddin, Kahoot’s vice-president commercial for Apac, told The Straits Times after the company hosted a launch event at the Guoco Midtown Networking Hub on June 30.
Smaller enterprises here with 30 to 50 people are also paying for Kahoot licences to bond their teams and keep them engaged, he said. “This is a very positive thing for us.”
Mr Uddin added that Singapore is an ideal gateway for regional growth, and also “one of the most forward-looking markets in the world when it comes to lifelong learning and digital transformation”.
It made a leap from the Euronext Growth market for smaller companies to the main Oslo Stock Exchange in March 2021, with its market capitalisation exceeding US$6 billion (S$7.6 billion) at its peak.
After the pandemic waned, Mr Uddin said Kahoot has “stabilised at high engagement levels”, with its usage continuing to grow.
The US remains its biggest market, but Apac has emerged as a growth driver, with over 250 million non-unique participants in the same period.
For Singapore, the number stood at over eight million, “a very decent number in a country with just over six million people”, Mr Uddin said.
